Yahoo Acquires RockMelt: Marissa Mayer Brings in CEO Along with The Company

By Vivek

Yahoo, one more time takes a scoop of another startup and evidently makes its latest 21st acquisition by taking over a web browser company called Rockmelt. It seems Marissa Mayer is obsessed with buying growing startups but it certainly proves, the financial strength of Yahoo and obviously an agressive guts of Marissa Mayer.

Yahoo Acquires RockMelt: Marissa Mayer Brings in CEO with the Company


However, unlike the biggest acquisition, that happened in May, when Yahoo acquired Tumblr for a $1.1 billion, this RockMelt acquisition was close to a closed door affair. Thus there is hardly any information on the financial aspect and its terms and conditions as well. However, reports online suggest the deal to be in between $60 to $70 million. Pretty less than the tumbler deal apparently. Further, Yahoo will shut down the existing RockMelt product in 30 days and integrate the technology into Yahoo's media platform to "deliver content in new ways," a yahoo spokeswoman reportedly said.

Reportedly, the only scarce information regarding this acquisition is that Yahoo will get 32 RockMelt employees as part of the deal, including RockMelt CEO Eric Vishria, who will become Vice President of products for Yahoo's media properties and RockMelt CTO Tim Howes, who will become Vice President of engineering for Yahoo's mobile products, according to the source. Further it was also reported that Rockmelt apps and web browser will be shut on August 31 and users can export their data before that.

Talking about RockMelt, it was started in 2009 with an aim to develop a better web browser. The company also launched a desktop browser back in 2010. Moreover, the recently acquired company had raised about $40 million from Andreessen Horowitz, Accel Partners, Khosla Ventures, First Round Capital and industry legends Bill Campbell, Ron Conway and Diane Greene so far.

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