Flipkart Flyte: India's Online Retailer enters into eBooks Business

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Flipkart Flyte: India's Online Retailer enters into eBooks Business

Flipkart.com’s digital store Flyte announced its foray into the eBooks category. With a rich selection of more than 100,000 books at highly attractive prices, Flyte is all set to bring about a change in the reading habits of Indian book lovers. Readers can now buy and read their favourite books instantly on their mobile devices.

eBooks purchased on Flyte can only be read through the Flyte eBooks app. At launch, this app is available for Android OS; apps for Windows 8 will soon follow.

To encourage Indian readers to try eBooks, Flyte is pricing its eBooks starting at Rs 30, besides providing 4,000 free titles.

Sameer Nigam, VP, Digital at Flipkart.com said “This is the perfect time to launch eBooks in India. We have a growing, tech-savvy reader base that is constantly on the go – and they are looking for options to buy and read their favourite books on their mobile devices instantly. In the US and European markets, which have been early adopters of eBooks, the market share for digital trade books is currently at 50%. In US, the eBooks market recently crossed $1 billion in annual sales.”

Flyte eBooks will offer Indian readers:

  • An Android app that allows readers to instantly purchase, download and read their eBooks on a mobile device

  • A free sample of each book on the website /mobile app

  • The ability to read each eBook on up to six devices

  • Sync your reading location – which means you can exit your book on a particular device and start reading from the same point in another device

  • Take notes, highlight text, search, add multiple bookmarks

"eBooks is a logical progression in our plan to be India's online megastore. With music, we started with something that Indians are familiar with, from a digital goods perspective. With eBooks we're upping the ante by entering into a new space", said Ravi Vora, Sr. VP - Marketing

Noted Indian and international authors have also expressed enthusiasm about Flyte’s entry into eBooks.

Chetan Bhagat - "Flipkart is at the cutting edge of innovation and it has been as much a reason for the growth in Indian publishing as the publishers and the authors. It changed how books were sold in India with an amazing online platform, and now its new eBooks initiative with Flyte will take book distribution to a new level. I am very excited about my books being accessible in new modern formats and hoping this makes India read even more.”

Jeffrey Archer - "It's exciting to see a whole new generation of readers being created in India with the Flyte eBooks store! It's a natural step in the right direction for Flipkart which is already known for its extensive collection of books - ranging from the bestsellers to the rarest of titles.”

Flipkart.com is one of the largest e-commerce brands in India and has been operational since 2007. With 16+ categories and a slew of innovative features, it is also the only Indian e-commerce brand with a digital store, Flyte.

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