Facebook expands ads formats to help app monetisation

By: GizBot Bureau

    Social networking website Facebook on Friday said it was expanding its advertisement formats for apps under the Audience Network programme that would help developers monetise their apps.

    Facebook expands ads formats to help app monetisation

    Facebook's Audience Network, which was launched in May 2014, was developed as a way for developers to incorporate the social network's advertising features, particularly targeting, into their apps.

    SEE ALSO: The Best Smartphones you can Buy for Under Rs 2,500 in India Right Now

    "We have a deep understanding of what formats perform well and drive engagement in Facebook news feed and are taking two of our best performing units and making them available off Facebook to further empower Audience Network publishers and help drive results for advertisers," said Facebook software engineer Erika Washburn.

    The expanded offerings would include native autoplay video feature, click-to-play video, carousel advertisements and dynamic product advertisements.

    "With the native autoplay video feature publishers can now bring the autoplay video ads experience from Facebook directly to their apps. Video demand will also compete with native display in the same auction to maximise yield for each impression served," Washburn said.

    "We'll now show click-to-play video ads from mobile app install advertisers in full screen interstitials," she added.

    SEE ALSO: Independence Day Samsung Offer In India: Here are the top 10 picks for Best smartphones

    She said that carousel advertisements will also be delivered in a format which shows multiple advertisements in a single view so that people can scroll through.

    The company via a blog post claimed that: "Facebook ads work because they're personal, relevant and easy to measure on both desktop and mobile. The Audience Network brings these same powerful features to additional app-based mobile experiences, giving marketers even more scale for their Facebook campaigns."

    Source IANS

    Read More About: facebook social media windows

    Stay updated with latest technology news & gadget reviews - Gizbot

    We use cookies to ensure that we give you the best experience on our website. This includes cookies from third party social media websites and ad networks. Such third party cookies may track your use on Gizbot sites for better rendering. Our partners use cookies to ensure we show you advertising that is relevant to you. If you continue without changing your settings, we'll assume that you are happy to receive all cookies on Gizbot website. However, you can change your cookie settings at any time. Learn more