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Soon after the revealing the 2Q 2014 revenue of $2.68 billion from advertising, Facebook has announced its first big agency deal in India. To be precise, the social network has partnered with WPP's integrated media and marketing company GroupM. However, the company has not revealed the size of the deal so far.
According to the deal, GroupM spokesperson said that GroupM will get access to unique data and marketing insights that Facebook generates and be in a better position to deliver targeted personalized campaigns.
Kirthiga Reddy, Head, Facebook India, said, "Our partnership with GroupM will benefit clients to reach over 100 million people in India, 84 million on mobile - both smartphone and feature phone and custom audiences within the 100 million in urban and rural India."
According to GroupM South Asia CEO CVL Srinivas, "We are delighted with the Facebook partnership that can help unlock even greater value for our clients.This partnership adds to the set of enablers we have created over the years that can help drive digital adoption in our market."
Back in May 2014, it signed a multi-year digital marketing deal with French advertising agency Publicis Groupe. The deal involving the co-creation of product around data, video and images is mainly for North America but could extend to other regions too.
Facebook has been inking deals with others aswell. Earlier in the year Instagram, owned by Facebook, had inked a $100 million deal with Omnicom. FB also announced that it was opening up ad space in Instagram.
With the addition of the new partners, Facebook which has globally seen a 67% increase in ad revenues from the same quarter last year will definitely grow more in India and other growing markets.