Facebook To Add Dedicated Shopping Tab To Mobile App

By: GizBot Bureau

    Facebook has said that it will begin testing a shopping tab for its mobile app as it works to ramp up advertising and online commerce offerings.

    Facebook To Add Dedicated Shopping Tab To Mobile App

    Mobile advertising accounts for some three-quarters of the leading social network's revenue, and it is out to make even more money by weaving the ability to buy items more tightly with marketing messages.

    SEE ALSO: Top 5 Must Have Apps that can make your life easier this Festive Season!

    "On Facebook, we've seen that people are coming to our platform not only to connect with friends and family but also with products and brands," the Silicon Valley-based Internet firm said in an online post yesterday.

    "We want to build native experiences that make it easier for both people to discover products on mobile and businesses to drive more sales." Facebook introduced a new ad format that lets people smoothly complete purchases inside the social network instead of being taken to outside websites that could stall or delay the process.

    In coming weeks, Facebook will begin testing a Shop section where people can "discover, share, and purchase" products that they may currently seek out in various locations such as News Feed or Pages at the social network.

    SEE ALSO: Weekly Round Up: Top 10 Smartphone Launched in India This Week

    A small number of US partners will take part in the Shop section test, with an eye to expanding offerings if the results are promising.

    Some new products, such as Carousel, which allows marketers to display assortments of products and links in a single ad, have been previously launched. Facebook has also introduced "Buy" buttons to streamline purchases at the social network.

    Source PTI

    Read More About: facebook mobile app Tab
    X

    Stay updated with latest technology news & gadget reviews - Gizbot

    We use cookies to ensure that we give you the best experience on our website. This includes cookies from third party social media websites and ad networks. Such third party cookies may track your use on Gizbot sites for better rendering. Our partners use cookies to ensure we show you advertising that is relevant to you. If you continue without changing your settings, we'll assume that you are happy to receive all cookies on Gizbot website. However, you can change your cookie settings at any time. Learn more