Facebook to alter the Like button policy

    Facebook to alter the Like button policy

     

    Facebook has recently announced that it will inform the users that their names and photos can be used for promoting the products whenever they click 'Like' on that product. As per the New York Times, the users will be given a choice to decline the opportunity of being unpaid supporters. The users can also control which actions like individual like, read or listen will appear on the Sponsored Stories through settings. These changes will be made within the end of this year.

    As per the agreement, the users can control and see which actions on the social network that are used to generate advertisements will be seen to their friends. For the Facebook users below 18, there is an added requirement. The company must provide the parents the opportunity to keep their kids away from advertisements.

    However, the settlement does not limit the network from using Sponsored Stories for the advertisement and so it will continue doing so. Both on the mobile device and on web, the Sponsored Story will feature the picture and the name of a Facebook friend who has clicked the Like button for the product or organization. The company will revise the terms of use and will explain the users that giving permission will allow the company use their name, content and profile picture.

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