Tech giants like Google, Apple and Amazon have attracted the tech world in terms of technological innovations. In 2016, these companies are planning major changes to provide a better service to us. Google updated its search algorithm, while Apple foot-stepped in personal assistant technology and the Amazon has plans to deliver using drone, which made a major headline in 2015.
Well, the social networking giant, Facebook is pushing the limits of technology and redefining consumer expectations with its innovation ideas. Being one of the most dynamic tech companies around, what innovation can we expect from Facebook in 2016? Read on to know more.
VR-Enabled Content in Facebook
Facebook has acquired Oculus, one of the leading virtual reality technology company, earlier 2015. Oculus Rift is one of the hottest anticipated gadgets of 2016 and with Facebook branding, we can expect that there will be pushed with more VR-enabled content and interactions like 360 panoramas in Facebook.
Redesigned Instant Articles
The social networking giant released the Instant Article earlier 2015, but it was limited to selected publishers. This feature is designed to keep users in the apps for as long as possible. Readers get faster content; while publishers get more readers, and Facebook gets more users to stick around. But, publishers felt the features wasn't rebuts enough. We expect Facebook will redesign and modify its Instant Articles this year.
Digital Assistants Service
Digital assistant services Apple Siri and Microsoft Cortana has already leading in the mainstream. Now, Facebook is getting into action with Facebook M, a Messenger-based digital assistant service, but with digial/human hybrid function. It uses an algorithm similar to the Siri and Cortana, but relies on a team of human assistant operating in the background.
Changes In Advertising
Advertising platform has been changing since its first emerged more than a decade ago. It has seen number of update last year. Facebook will include more social/e-commerce hybrid function for its businesses and even refresh this platform in 2016.
Messenger App For B2C Businesses
Facebook Messenger to reach certain number of audience, Facebook to roll out more functions for Messenger as a customer service platform in 2016.