Google Acquires Top iOS Photo App Snapseed to Combat Facebook and Instagram


Google Acquires Top iOS Photo App Snapseed to Combat Facebook and Instagram


Google is all set to compete with Facebook and Instagram photo app with the acquisition of Snapseed developer Nik Software at an undisclosed deal amount. Reportedly, if Google takes over Nik Software, then the company will be gaining rights of popular apps such as ‘Color Efex Pro’ and ‘Dfine’ for Mac and Windows.

According to the TheVerge reports, sources believe that the most profitable acquisition will be of Snapseed app for iOS which recently won Apple’s Coveted iPad App of the Year 2011 award. The app won award for its innovative multi-touch photo editing interface. It is available for download currently for $4.99 (approximately Rs.300). 

The take over of Nik software will eventually put Google+ in direct competition with Facebook and Instagram. A Google+ official was stated as saying, “We want to help our users create posts they absolutely love, and in our experience Nik does this better than anyone.” With the latest development a portion of Nik Software’s Snapseed division will be relocating to San Diego office where they will directly work in collaboration with Google+ team. 

Nik Software currently sells Snapseed app for Mac and Windows users in addition to iOS users. The company has also hinted of development plans for the Android version of the Snapseed app. The latest development will be a sigh of relief for photo enthusiasts in Google+. Google currently provides a host of features designed to impress photo enthusiasts including high-resolution image uploads and editing features such as crop, sharpen, text and also photo filters inside Google+.

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