Why Google Wants to Acquire WhatsApp?

By: Anuj Bhatia

Google might be going aggressive with its Android mobile OS, but the software giant still needs to have a unified messaging service. The much discussed Babble chat service could be announced at Google I/O 2013. The makers behind Nexus 7 are interested in acquiring Whatsapp; the messaging service which constantly toped app stores worldwide.

According to Digital Trends, Google is pretty much interested in acquiring Whatsapp. The negotiations between Google and Whatsapp team started some four or five weeks ago. As of now, it is believed that the folks over at Whatsapp are demanding bigger pie, and the deal is worth $1 billion.

Why Google Wants to Acquire WhatsApp?

Google is not alone who is running after Whatsapp. Social networking giant Facebook too tried its hands last year to acquire Whatsapp, but the deal didn't work for both parties. Google lacks expertise in the social messaging service. If Google acquires Whatsapp then naturally it gets access to millions of readymade installed base for advertising.

Google's Babble communication service is currently on the verge to be shown off at Google I/O 2013. The service is set to integrate company's various chat platforms under one umbrella. Babble would be a cross chat platform on the lines of Whatsapp. If Google acquires a cross platform service like Whatsapp then either it will be merged with Babble service or continues independently. It is rumored that Google Babble service will be integrated with Android 5.0 (Kay Line Pie).

Whatsapp has a reach, and agreements with 750 network operators. WhatsApp was founded by Brain Acton and Jan Koum in 2009. The cross-platform app is available for iOS, Android, BlackBerry OS, BlackBerry 10 OS, Symbian S40, Symbian S60 and Windows Phone platform.

The messaging app has become the most popular platform. The app handles 10 billion messages per day, as per August 2012. GizBot has informed you that by the end of this year, popular messaging service Whatsapp would be made available to iPhone consumers on an annual subscription basis. Currently, iOS users have to pay just $0.99 to use the service for the life time.

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