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The world's largest social network, Facebook has announced 'Friends Awards' in which users can post a personalized video, a series of short films that highlight five remarkable friendships from around the world and with three unique camera filters for people to share for those who want to participate in other ways.
"February 4 is Friends Day, a day to show gratitude for all the important people in your life. To help you celebrate, you will see a message from Facebook at the top of News Feed wishing you a Happy Friends Day with a personalized Friends Awards video," The company said in a blog post.
It said that "After the short video you can create and share your own Friends Awards - pre-made or by creating your own from a template, like "Bestie," "Great Listener" and "Knows How to Make Me Laugh."
The company also claims that more than 600 million 'Friendversary' videos were shared in 2017 and people in India made most friends in the last year. On an average, nearly 750 million new friendships were formed each day in the platform.
The blog post further said that "From the beginning, Facebook has been about connecting with your friends, which is why we're inspired to see more than 750 million new friendships formed on Facebook each day. We hope everyone will take time this weekend to show a little gratitude."
Meanwhile, the company has recently reported financial results for the quarter and full year ended December 31, 2017, in which the company's business grew 47 percent year-over-year to $40 billion,
"Our community continues to grow with more than 2.1 billion people now using Facebook every month and 1.4 billion people using it daily. Our business grew 47 percent year-over-year to $40 billion, Facebook founder and CEO Mark Zuckerberg said.
But 2017 was also a hard year. The world feels anxious and divided -- and that played out on Facebook. We've seen abuse on our platform, including interference from nation states, the spread of news that is false, sensational and polarizing, and debate about the utility of social media. We have a responsibility to fully understand how our services are used and to do everything we can to amplify the good and prevent harm. This is my personal challenge for 2018, he said