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Facebook has been facing a lot of trouble after the Cambridge Analytica's data breach has been reported. The report literally goes back to 2014, when a Russian origin academic at Cambridge University Aleksandr Kogan has created a Facebook app which use to pay the users for taking up a psychological test. That data which were collected by the test was later sold by Kogan to Cambridge Analytica, a voter profiling company in the UK.
The entire data scandal has been landed controversy and cost Facebook billions of dollar in market value. Mark Zuckerberg, CEO of Facebook has recently disclosed that data of approximately 87 million people have been leaked in the data scandal.
The blog post also disclosed that data of nearly 5.6 lakh Indian users may have been "improperly" shared with Cambridge Analytica. However, Schroepfer added that Facebook is trying its best to improve the security.
However, Facebook is now informing users if their data has been leaked in the Cambridge Analytica infringement or not.
Users will be getting a notification on their Facebook News Feed about the data breach starting today. For example, if a user's profile was obtained by the Cambridge Analytica then he/she will receive a notification saying, "We have banned the website 'This Is Your Digital Life,' which one of your friends used Facebook to log into. We did this because the website may have misused some of your Facebook information by sharing it with a company called Cambridge Analytica."
Cambridge Analytica is a company which is accused of collecting millions of data from people's profiles without their acknowledgement. According to CNBC, the company was working on Facebook ads with President Donald Trump's campaign. Moreover, the CEO of the company Alexander Nix was also caught on camera saying that the firm ran all the digital campaigns for Trump.
The social media giant Facebook now has about 15,000 people working on security and content review, and "we'll have more than 20,000 by the end of this year," read the blog post.
For better security concern, Facebook has introduced a new feature called "About this Article", which will show the source of the article when tapped on the 'i' icon. The company has added this feature to its platform to fight fake news. Right now, the feature is only available in the US, but we expect a wider rollout soon.