Chinese smartphone manufacturer LeEco and micro-blogging website Twitter on Thursday announced a joint business partnership to help grow LeEco's influence globally.
The partnership will provide access to campaign-based analytics and custom research, strategic advertiser tools and resources.
"We are pleased to partner with LeEco in their digital transformation journey as a globally recognised brand," said Aliza Knox, vice president, Twitter, in a statement.
LeEco will also be one of the first brands from China to get access to "First View", a new video-based advertising product from Twitter to reach the global audience.
"First View" helps marketers achieve significant audience reach with exclusive ownership of Twitter's top ad slot for a 24-hour period.
When users first visit the Twitter app or login to twitter.com, the top ad slot in the timelines will be a "Promoted Video" from that brand.
With this, marketers can tell a powerful visual story across the Twitter audience.