LeEco, Twitter join hands for global brand expansion

By: GizBot Bureau

    Chinese smartphone manufacturer LeEco and micro-blogging website Twitter on Thursday announced a joint business partnership to help grow LeEco's influence globally.

    LeEco, Twitter join hands for global brand expansion

    The partnership will provide access to campaign-based analytics and custom research, strategic advertiser tools and resources.

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    "We are pleased to partner with LeEco in their digital transformation journey as a globally recognised brand," said Aliza Knox, vice president, Twitter, in a statement.

    LeEco will also be one of the first brands from China to get access to "First View", a new video-based advertising product from Twitter to reach the global audience.

    LeEco, Twitter join hands for global brand expansion

    "First View" helps marketers achieve significant audience reach with exclusive ownership of Twitter's top ad slot for a 24-hour period.

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    When users first visit the Twitter app or login to twitter.com, the top ad slot in the timelines will be a "Promoted Video" from that brand.

    With this, marketers can tell a powerful visual story across the Twitter audience.

    Source IANS

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