Post App Launched On Apple iOS App Store: Twitter Alternative To Offer Ad-Free Content Paywalled With “Points”

Post is now available on the Apple iOS App Store as an app. It is a platform intended to optimize content delivery and consumption by monetizing individual articles, news pieces, and other content.

Apple Music's song distribution strategy has been adopted by Post. Readers pay to access a small amount for each article instead of paying lumpsum for subscriptions. Let's see how Post could revolutionize news consumption with microtransactions.

What Is Post App, What Does It Do?

The Post app launched on the iOS App Store last week. It is being labeled as a revolutionary platform for news consumption on social media.

The Post app aims to redefine how people stay informed on the web. It offers users three distinct feeds: Following, Explore, and News. The News section is the app's most salient point.

Users can access a stream of articles curated from the Post's publishing partners within the News tab. Some of the most reputed and popular news outlets such as Reuters, the Los Angeles Times, Wired, Yahoo Finance, Fortune, Insider, and NBC News, among others, have currently partnered with Post.

Post offers headlines and an initial snippet or brief summaries of articles for free. Readers must make a microtransaction using "points" to unlock the entire article within the app.

It is interesting to note that the majority of the articles available in the Post app are freely accessible on the publishers' own websites. In other words, these articles aren't locked behind a paywall and readers can access them by heading over to the publishers' platforms.

The Post app, however, offers all these articles without any ads. The platform claims it will offer in-app reading without intrusive pop-ups. Post is confident such an optimized and cleansed reading experience would compel readers to pay.

How To Use The Post App To Read Articles Free Of Ads And Other Distractions?

As mentioned above, almost all articles available in the Post app need points to be unlocked. The number of points required to unlock access to an article varies depending on the publisher.

Users can purchase points in bulk. Currently, the most affordable in-app transaction costs $4.29, which gives readers 300 points. Readers can then pay these points to unlock full articles.

Articles start at just one point. The most expensive article is currently asking for about 29 points. Essentially, readers can choose to spend to access and read just one article at a fraction of the price of a subscription. Moreover, there appears to be no subscription, and hence, no fear of any expiry.

Practically speaking, readers could pay a few cents for most articles in the Post app. Some articles may end up costing around 40 cents each. Users who feel like rewarding publishers or content creators as an appreciation for their work can also tip them with additional points.

The Post platform has managed to garner a user base of over 440,000 individuals. This means it is gradually gaining traction. The platform is indeed a refreshing take on offering premium content in an affordable pricing structure. But only time and readers will tell if it succeeds.