Twitter expands ads to reach users who don't log in

By: GizBot Bureau

    Twitter said it was expanding its advertising to allow marketers to reach people who use the messaging platform without logging in. The move potentially opens up new revenue streams to Twitter, which has struggled to expand its user base.

    Twitter expands ads to reach users who don't log in

    Twitter has some 320 million active users, but claims its "total audience" is much larger, with many more people viewing tweets without joining or logging in.

    Twitter product manager Deepak Rao said the new feature would be "a test for marketers to reach the over 500 million people who visit Twitter each month to keep in touch with what's happening without logging in." Rao said this "includes people who click on links to Tweets in Google search."

    SEE ALSO: These are the 10 Best Budget Smartphones to Buy this Christmas!

    Much of Twitter's revenues come from ads known as "promoted tweets." The company, which recently brought co-founder Jack Dorsey back as chief executive, has never made a profit. Twitter shares jumped 6.5 per cent on the news to USD 25.89.

    Source PTI

    Read More About: Twitter social media news
    X

    Stay updated with latest technology news & gadget reviews - Gizbot

    We use cookies to ensure that we give you the best experience on our website. This includes cookies from third party social media websites and ad networks. Such third party cookies may track your use on Gizbot sites for better rendering. Our partners use cookies to ensure we show you advertising that is relevant to you. If you continue without changing your settings, we'll assume that you are happy to receive all cookies on Gizbot website. However, you can change your cookie settings at any time. Learn more