In a bid to woo the kind of video creators YouTube has, the micro-blogging website Twitter has deciced to share the ad revenue with people making the video content.
The move is targeted at YouTube-style and approved creators who need to simply click a rev-share button when they upload their video and is open only for US users.
Unlike YouTube, which gives 55 per cent of the money to creators and keeps 45 per cent, Twitter wants to keep 30 per cent and give away 70 per cent to the content creator, re/code.net reported on Wednesday.
The revenue split only applies to video on Twitter and not on other Twitter video properties -- Vine and Periscope.
"Twitter's high-profile stars have wanted a revenue split for some time and it's been a point of contention for the company's stable of 'Vine stars,' many of whom have left for places like YouTube where their videos actually make money," the report added.