Using Facebook for news could narrow range of sources

By GizBot Bureau

People who seek out news from social media may have less diverse sources of information and are at higher risk of becoming trapped in a "collective social bubble" - where news is shared within communities of like-minded individuals - compared to using search engines, says a study.

Using Facebook for news could narrow range of sources

"Our analysis shows that people collectively access information from a significantly narrower range of sources on social media compared to search engines," said lead author of the study Dimitar Nikolov from Indiana University in the US.

SEE ALSO: iPhone 5s now available for Rs 24999 in India: Will Apple's latest price cut outshine Oneplus 2?

The results are based on an analysis of over 100 million Web clicks and 1.3 billion public posts on social media. "These findings provide the first large-scale empirical comparison between the diversity of information sources reached through different types of online activity," Nikolov noted.

To measure the diversity of information accessed over each medium, the researchers developed a method that assigned a score for how user clicks from social versus search engines were distributed across millions of sites.

A lower score indicated users' Web traffic concentrated on fewer sites; a higher score indicated traffic scattered across more sites. Overall, the analysis found that people who accessed news on social media scored significantly lower in terms of the diversity of their information sources than users who accessed current information using search engines.

SEE ALSO: Infocus M680 vs HTC Desire 828 Launched with Similar Specs at Different Prices: Which One to Buy?

The results show the rise of a "collective social bubble" where news is shared within communities of like-minded individuals, Nikolov said. He added that people who adopt this behaviour as a coping mechanism for "information overload" may not even be aware they're filtering their access to information by using social media platforms, such as Facebook, where the majority of news stories originate from friends' postings. The findings were published in the online journal PeerJ Computer Science.

Source IANS

Most Read Articles
Best Mobiles in India

Read More About: facebook social media online news

Best Phones

Get Instant News Updates
Notification Settings X
Time Settings
Clear Notification X
Do you want to clear all the notifications from your inbox?
Yes No
Settings X
We use cookies to ensure that we give you the best experience on our website. This includes cookies from third party social media websites and ad networks. Such third party cookies may track your use on Gizbot sites for better rendering. Our partners use cookies to ensure we show you advertising that is relevant to you. If you continue without changing your settings, we'll assume that you are happy to receive all cookies on Gizbot website. However, you can change your cookie settings at any time. Learn more