Thus, Messenger has joined the elite club of Facebook and WhatsApp and Google's Gmail, YouTube, Search and Maps, which all have breached the billion downloads mark, TechCrunch reported.
Messenger's strategy of layering modern mobile sharing features over a speedy texting app has paid off. With VOIP, video calling, stickers, voice clips, peer-to-peer payments, location, and a platform of third-party content creation apps, Messenger wants to own every way you communicate.
Combined with WhatsApp's streamlined SMS alternative, Facebook controls messaging in a way that deeply insulates it from disruption.
After years of people asking what would be the Facebook killer, Facebook happily provided its own answer.