So far the only in-line multimedia integration Twitter had was images but now it seems like the social networking site is also bringing the in-line video features to the app for Android and iOS devices.
The mico-blogging site has rolled out a new platform that will allow users to host videos and allow other users to watch it on their iOS and Android smartphones without having to leave the Twitter app. The videos will be displayed in-line along with the tweets. With the rollout of in-line videos, the timeline will become more visual with multimedia content at the front and centre.
"Video will begin to feel like a native experience," said Kevin Weil, vice-president of product for revenue at Twitter. "We're making it easier for people to do what they want to do."
According to a report from New York Times, the NBA is the first one to use the feature. Twitter intends to offer this technology to 60 other companies, part of its Amplify video advertising programme, in the coming weeks.
Moreover, according to the reports the Twitter hosts and manages videos directly from its servers thus it will be able to speed the playback and control the user experience in a better way.
Currently Twitter displays video links with tweets and a thumbnail image of the video. However, the video opens in the web browser or another app