According to numerous media report, Google-owned largest video sharing site, YouTube may soon begin offering paid channels subscriptions for some of the contents by the second half of this year. It is seen that YouTube had already begun talks with a number of video producers to come up with paid channels.
Producers who are likely to come up with paid channels are Maker Studios, Machinima and FullScreen. Google is also looking for more probable partners. The search giant, Google is also planning to begin around 25 paid channels, which will be launched in the second quarter of 2013.
Google is also planning to price the channels between $1(Rs.55/-approx) and $5 (Rs.270/-approx) a month. The search giant is also keen on introducing pricing for its additional features such as financial advice videos, library of videos, live events and self-help. Google said that it believes in different pricing models for its various services. It also said that its content creators succeed on a platform irrespective of the model.
Google is now keen on making revenue through all its services and in particular YouTube. Users can witness a number of advertisements appearing on YouTube, both skippable and non-skippable. The company says that there are a number of content creators who feel that they would benefit from subscriptions and that it is looking for all possible options to introduce subscriptions. The reports of YouTube offering paid subscriptions were published by AdAge.
YouTube in April had announced that it will allow its content creators to charge its viewers for the videos in pay-per-view basis. A subscription based model would be an easy task for YouTube since it is already being done by Google Play in Android platform.