Amazon Kindle Paperwhite Up for Pre Order at Rs 10,999: eBook Market On Rise in India?

By Vivek
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The second generation of the Amazon's Kinde Paperwhite ebook reader was launched globally last year and now the device has finally made its way to the Indian stores. The device is priced similar to the company's previous variant of the device.

Amazon Kindle Paperwhite Up for Pre Order at Rs 10,999

 

Thus the WiFi only variant of the device would cost you Rs. 10,999 and if you would like to opt for the 3G model, it will cost you Rs. 13,999. Both these devices are currently available for pre-order from the company's very own online Amazon store. The company has already stopped selling the older Paperwhite on its India website.

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Amazon said that they will start shipping the new Kindle Paperwhite from February 4 onwards. Looking at the design, the new Kindle Paperwhite looks very similar to its predecessor. However, one might notice a couple of changes in the other fronts.

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Kindle Paperwhite features new display technology with improved built-in light and is powered by 25% faster processor and new touch technology with 19% tighter touch grid for better sensitivity. The e-reader also boasts of some new features such as Kindle Page Flip in-line footnotes, Freetime and Vocabulary Builder. The e-reader now also offers Facebook and Twitter integration for sharing recommendations, highlighted sections and quotes.

The device comes with a built-in parental controls, engaging way to encourage kids to spend more time reading. Hand-select books for your kids to read, and hand out achievement badges when they hit reading milestones. A progress report keeps parents updated on total time spent reading, number of words looked up, badges earned and books finished.

It features a New Smart Lookup which integrates a full dictionary definition with other reference information about a word, character, topic or book via X-Ray and Wikipedia. For example, using an ordinary dictionary to look up "credit default swaps" in Michael Lewis' The Big Short would give the individual definitions of "credit," "default" and "swaps." Smart Lookup recognizes this is an important topic and phrase in the book, and gives you the correct definition of "credit default swaps" via X-Ray.

 

Moreover, the new Paperwhite weighs 206gm and offers a battery backup of 8 weeks on a single charge.

Kindle Paperwhite will be available offline across 250 retail outlets across India including Croma, Reliance Digital, E-Zone, UniverCell and Vijay Sales stores.

eBook Market in India - Will it Rise in 2014?

Well, the eBook market in India is still at a nascent stage, accounting to less than one percent of the market share also, reason being they have a very small percentage of target audience currently.

However, this year, companies like Amazon are planning to bring more and more offers on the devices at affordable price tags to lure the consumers to buy and experience this thriving category.

Let us know in the comments section below, given a choice, would you bu a eBook at Rs 10,999? Do share your opinions and stay tuned to GizBot.

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