Intel's Baytrail Processor Featuring 2-in-1 Devices to Gain More Shares in 2014

Convertible devices such as the 2-in-1 (tablet/PC) systems are quite gaining strength in the tech world of late. Even the PC sales have been reported to be decreasing since the advent of tablet device in the market. Now the same is expected to find more consumer preference in 2014 as prices fall and more people opt for them.

"In 2013, we saw a lot of OEMs (original equipment manufacturers) coming out with 2-in-1 devices, which could be used both as a PC and tablet. They called it swivel, hybrids and some other names too," Sandeep Aurora, director, marketing and market development,Intel South Asia, told PTI.

People chose these devices as it was easy to carry and yet allowed people to continue working, just like they would work on their desktops, on the go, he added.

"This year, we expect prices to come down a little, which would drive the adoption further," Aurora said. He further added saying that the prices could come down to sub-Rs 30,000 as more OEMs launch their products.

Reportedly it is said that currently, 2-in-1s cost Rs 34,000 and above. Talking about the roadmap for 2014, Aurora said the focus for the company is clearly on tablets.

"We will have processors for both tabs and smartphones but the focus is more towards tablets. Also, going forward all our OEM partners will be manufacturing devices based on Baytrail (Intel's new architecture)," he said.

Asus has come out with their first Baytrail powered device, while Acer launched their Baytrail powered tablet today itself called Iconia W4.

"With the introduction of 'Bay Trail' powered devices also, we expect 2-in-1 devices to hit low price points, Aurora said.

The Baytrail processors will also power a variety of affordable laptops, desktop PCs and all-in-ones.

PTI