Fast food has been a major delight all across the world for quite some time. And although the last few years have seen a sharp decline in profits for most of these outlets, names such as KFC and McDonald's have still stood to do what they do best. And now McDonald's has come out with an option that seems like a desperate measure to hang on to the current sales figures.
While the general consensus remains with avoiding junk food as much as possible, McDonald's is now giving food enthusiasts the option to design their own special burgers. This is a new move that shows the food chain's growing desire to a bit diversifying the menu.
According to a latest Business Insider report, the company is currently testing out a concept which will allow customers to order whatever they want to eat via a tablet. Although we feel the move should've come years back.
So what basically is happening here is that foodies will be able to create the exact burger they crave for. Just with a few taps on a tablet screen, customers will be able to add their favorite toppings to their serving. But that's not before they check out how many calories each one has.
Once the configuration is done, an employee will bring the order to their tablet. And for all you non-confrontation types, you will be happy to know that this won't involve any actual exchange of words. Any takers here?
Apart from that, the company is also "testing customizable burgers that can be topped with guacamole, bacon, or tortilla chips. This nod to Chipotle's strategy, where customers build burritos to their exact specifications," reports Business Insider.
The new strategy from McDonald's is a move that will see the company introduce more technology into the mix. And we are waiting to see how that works out eventually.