Windows Azure Rebranding to Microsoft Azure Could Happen at BUILD Conference in April

Microsoft's upcoming BUILD conference is set up for big things. And while the conference could be the witness to the introduction of the upcoming new Windows Phone 8.1, there are more reports on how the conference could also see the final rebranding of Windows Azure to Microsoft Azure, as reports claim.

A new report via ZDNet has revealed that Microsoft is currently set to rebrand Windows Azure to Microsoft Azure, since the Azure isn't limited to only Windows. As the report suggests, "The rebranding makes sense, given Windows Azure isn't all about Windows."

"Azure customers can run Linux in virtual machines on the operating system. Azure users also can run Oracle databases and middleware, and use non-Windows-specific development tools, including Java, Ruby, PHP and Python."

The information was revealed to ZDNet via an internal source with the knowledge of rebranding. "Microsoft will announce its rebranding of its 'Windows Azure' cloud operating system to 'Microsoft Azure,' this week, according to a couple of tipsters of mine," the report revealed.

Apart from that, the report also suggests that the related announcement is expected to happen on March 25, and that it will later take effect on April 3, the second day of Microsoft's Build conference in San Francisco. A couple of individuals made the news known to the site who asked not to be identified, but are definitely familiar with Microsoft's upcoming plans.

But it seems like ZDNet is not the only one quoting a source in this matter as VentureBeat has also verified the name change via its own internal source related to the matter. The report states that the company will reveal more details about its plans later this week.