Micromax Informatics, a prominent consumer electronics brand is now leveraging its strategic partnership with Eros Now, the Indian film entertainment industry, to bring alive a seamless on-the go entertainment experience for the consumers.
Well, taking the level higher, Micromax has launched a co-created content packed, tablet- Canvas Plex with Eros Now, which will give consumers a year of an immersive and unlimited content of movies, music, and entertainment shows.
"Targeted at the young working professionals and students, the new Micromax Canvas Plex will help accelerate the content consumption among the new age consumers," the company claims. As such, Canvas Plex comes with an 8-inch HD Screen coupled with 3GB RAM and 32 GB ROM. For digital content enthusiasts, the device delivers superior video and gaming experience as it comes with DTS Sound.
The device comes with one-year premium subscription of Eros Now content, that means consumers can enter the world of entertainment and enjoy the wide-ranging library of Bollywood and regional language films, music videos, TV shows, originals and more.
Users will also have access to a range of exciting features including full-length movies, thematic curated playlists, multi-language subtitles for movies, music video playlists, regional language filters, video progression and access to a watch list of titles. The partnership also allows for a few select customers to have access to meet and greet with stars, with exclusive merchandise and enjoy free movie tickets.
Eros Now's wide-ranging library of Bollywood and regional language films, music videos, TV shows, originals and more will come pre-loaded on the new Micromax Canvas Plex.
Mr. Vikas Jain, Co-founder, Micromax Informatics Limited, commenting on the launch said, "From flying around the world to taking the metro to work, one needs to stay entertained during the journey. With affordable 4G plans available, consumers access entertainment like never before and carrying a tab would almost be like carrying a mini Cineplex on the go. Canvas Plex is our endeavor to bring to our users, content, and associations which add value to their overall entertainment experience. We are pleased to partner Eros Now, which is one of the leading players in the Indian entertainment space, with an excellent assortment of Bollywood and regional content."
Rishika Lulla Singh, CEO, Eros Digital also commented, "Our partnership with Micromax is part of our philosophy to offer consumers the best in entertainment and a unified video viewing experience across screens and being platform agnostic. With this partnership, we will be extending our ability to provide entertainment on-the-go, anywhere and anytime to Micromax's more than 100 million users. Partnering with one of the world's leading smart device makers puts us at the next level of exponential growth."
Canvas Plex Tab is priced at Rs. 12,999 and will be available starting September 1 onwards at retail stores across the country.