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On March 12, software firm Adobe Systems launched their new membership-based service, Creative Cloud in India.
According to the company's press release, the service will offer users, access to various products and services, including unlimited access to download and install all creative suite desktop applications - Photoshop Lightroom, Adobe Muse, Adobe Edge tools and services, game developer tools and integration with Touch applications.
The company launches it's service, in order to gain some momentum with it's revenues.
The service targeted on small and mid-range businesses, has been made available in a promotional price of Rs 2,885 per month/user. However, the promotion ends on April 30, 2013, after which, the service will be available at Rs 4,040 per month/user. The service seems to be slightly more expensive in India, as Adobe is offering the same at $69.99 per month/user (Rs 3,800 per month, Approximately) in the US, Australia and South East Asia.
Adobe Managing Director (South Asia) Umang Bedi told reporters "Creative Cloud is a path-breaking service and globally its paid user base stood at 3.26 lakh by December last year. That apart, since it was launched in May 2012, the total users crossed 1 million including free subscription users,"
"It was first launched in the US, Australia and South Asia" he added. Bedi also explained that the cost of the product is directly influenced by local taxes, regulations, foreign exchange conversion percentages amongst others.
Adobe Creative Cloud Highlights
Creative Cloud membership provides users with access to download and install all Adobe Creative Suite 6 applications, plus
Adobe Muse, Acrobat XI, Lightroom 4, Edge tools and services.
The range of applications will be delivered via the cloud along with a host of benefits including syncing of files via the internet.
The applications will reside on the desktop.
Access to both the Mac OS and Windows versions of the desktop applications and the ability to install them on your primary computer and one backup computer.
Creative Cloud integrates Adobe's creative tablet applications, such as Photoshop Touch, into everyday work - seamlessly synchronizing and storing files in the cloud for sharing and access on any device.
Creative Cloud members will be able to easily deliver mobile apps to iOS and Android marketplaces and publish, manage and host websites.
Creative Cloud members will have access to application upgrades, including new CS point-product features, before they are launched as part of major Creative Suite updates, as well as inventive new products and services as they emerge.
Users can share files with colleagues and clients and access it via a web browser.
In the end, will Adobe be able to derive similar kind of success in India, with it's Cloud services? remains the main question.