Aircel Unveils IVR Mobile Radio Music Streaming Service for Free

By Prarthito

| Published: Wednesday, August 6, 2014, 19:04 [IST]

Popular mobile carrier Aircel is rated among the top mobile operators in India. And now it seems like the company has added more to this claim in the form of a free music streaming service.

According to reports, Aircel has today launched its new Mobile Radio service. The service is basically an IVR-based music streaming service that has been powered by Techzone.

Aircel Unveils IVR Mobile Radio Music Streaming Service for Free

The new features lets users dial toll free number 56060555 and listen to music completely free without any hidden subscription charges. Users can listen to songs ranging from different genres, artists and in various regional languages like Hindi, Marathi, Gujarati, Assamese, Bhojpuri, Tamil, Telugu, Malayalam and more.

"At Aircel, we have taken note on the shifting subscriber usage pattern and have devised innovative products and services catering to our customers. Aircel's Mobile Radio is one such service which will offer our customers non-stop regional music by simply dialing a toll free number and without paying any subscription charges for music service," said Anupam Vasudev, Chief Marketing Officer, Aircel Ltd.

"This will help us reach out to population in tier 2&3 markets willing to experience diversity and innovation with their mobile phones. We are delighted to partner with Techzone for Aircel Mobile Radio. It is also a viable platform for advertisers as the customers get to listen to an advertisement after each song."

As revealed via the company, all existing and new customers irrespective of whichever handset they own can enjoy the service.

"It is a new benchmark for the way music is consumed in India and will change the entire landscape of M-VAS music streaming. Our platforms are robust, scalable and will meet up the demands of Aircel and their subscribers," said Naveen Bhandari, Chief Executive Officer, Techzone.