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Telecom Major, Bharati Airtel, has come up with an emergency alert service for women. The service was launched by Airtel on Friday, for its users in Kolkata, Odisha and Bengal. Women in an emergency situation need to dial 55100, a helpline number of Airtel. The facility also allows users to send SMSes in case of emergencies.
The emergency helpline number when dialed sends alerts via voice message and SMS to 10- predefined numbers. The message will also deliver to the numbers the location and timing. An Airtel official says that the messages will be sent to all 10-predefined numbers simultaneously. He also said that the alert to the numbers will be repeated at least 3 times in a span of 30 minutes.
Vire Indar Nath, the COO of Airtel for the West Bengal and Kolkata circle, confirmed that the service is now available for free and is chargeable after a period of 30 days. The COO also said that the service is launched primarily targeting women folk.
Bengal, Odisha and Kolkata currently have around 20 million subscribers for Airtel. The company is also expecting that around 10 per cent of its women subscribers will avail its new service.
The COO also confirmed the company's talks with local police administration regarding the implementation of a single number system for making calls in emergency. The alert service of Airtel can also generate alerts to numbers like 100, to the local police station. This means that women can also include local police station numbers among the 10-predefined numbers.