Airtel and Samsung Launch India’s First Integrated Digital TV

By Prarthito

The concept of TV, through thick and thin, has remained to be one of the major sources of entertainment for many a years. And India isn't any different. But new changes are soon expected in the viewership with Airtel and Samsung's Launch of India's first Integrated Digital TV (iDTV)

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Airtel digital TV, the Direct-To-Home (DTH) service from Bharti Airtel, has announced its brand new partnership with Samsung to launch India's very first Integrated Digital TV (iDTV). And believe us when we tell you that changes are happening.

Airtel and Samsung Launch India’s First Integrated Digital TV


As part of this innovation, Samsung's own range of SmartDirect TVs will come fitted with an in-built Airtel digital satellite tuner which will enable DTH signal reception without the need for customers to install an external set-top-box (STB).

The Integrated Digital TV (iDTV) capability is set to deliver a smart TV viewing experience for customers through better picture quality and maximum audio & video clarity while also ensuring maximum power savings.

"We are thrilled to launch India's First Smart Direct TV with an in-built iDTV technology in India. The clutter free, convenient and ultimate viewing experience offered by iDTV showcases Samsung's commitment to provide consumer-centric products." said Mr. Ranjivjit Singh, Chief Marketing Officer, Samsung.

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"India Samsung has consistently revolutionised the television segment by introducing superior products, modern technology and distinctive content to provide the latest and best home entertainment experience to our consumers."

iDTV also offers a single remote solution powered by an intuitive user guide. It enables a hassle free TV setup that has fewer wires and also assist in reduction in signal loss. "The in-built Airtel DTH smart card supports direct signal reception from the dish antenna, thus enabling crystal clear audio-video quality and making these Samsung TVs the smartest available in the marketplace today", added Mr. Arora.


The iDTV set includes a Samsung SmartDirect TV and Airtel Digital TV's Smart Card. It is now available across Samsung Plazas and all leading multi-retail outlets for prices starting Rs. 44,900 for 32 inch screen, while the Samsung 5 series iDTV (48 inch) is available at Rs. 91,500.

Customers purchasing the all new iDTV can also enjoy a limited period introductory offer that offers 4 months of free subscription of Airtel DTH services.

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