Amazon India Officially Introduces Release Day Delivery; To Deliver Products on Day of Launch

Statistically speaking, the online retail business hasn't seen the kind of profit in the last financial year as it might have wanted. But it is still a big deal when it comes to the Indian customers who currently swear by the likes of Flipkart or Snapdeal.

Keeping the e-retail juggernaut rolling, Amazon India has now introduced a brand new Release Day Delivery (RDD) service that's committed to delivering new products to buyers on the day of launch.

Interestingly, the service was launched with the release of the brand new Xbox One gaming consoles from Microsoft in India. The aim here it to deliver the pre-booked gaming consoles to hundreds of customers that day it got released.

"We know how eager customers are to lay their hands on new releases. We cannot think of a better way to 'Deliver Smiles'. We are absolutely delighted by the response we got and look forward to offering more delightful experiences for our customers," said Amit Agarwal, Vice President and Country Manager, Amazon India.

In fact, the company suprised many across India when it started midnight deliveries for the new consoles.The Xbox One released at 00.01 hours in India today.

The midnight deliveries were made to customers in Bangalore, Mumbai, Delhi, Hyderabad, Chennai, Pune, Ahmedabad and Nagpur who had pre- booked the product.

Stay tuned to GizBot for more updates!

(PTI)