Dell officially announced its exit from the smartphone market in the Dell world Conference. The company's top Consumer Products Executive Jeff Clarke made the announcement. According to the executive, the smart phones require too much of investment to come out successfully.
He appreciated Amazon's strategy, which involves the selling of tablets at break-even rather than making profit by selling content and storage. The executive emphatically stated that Dell could not make much of a profit from Android.
The company was known for its wide screen devices with 5-inches Dell Streak. The company, however, withdrew the product from the market last August. There are just a few units of the company left in China and it has stopped the sale of its devices in the U.S.
The company's deal with Android smartphones was dampened by Michael Dell, the company founder, with his raised concerns regarding Google's open source OS. The founder blamed the software for the failure of Dell's smartphones and indicated that the OS did not meet its expectations.
Dell is now dreaming of a future mainly promoting its computers and windows based Tablets. The company is reportedly looking at android but not for any deal in the near future considering its past experiences.