Flipkart's First Ever Paid Subscription Service Now Live: Will Cost Rs 500 Per Year

It wasn't long when Flipkart officially announced Flipkart First, the company's priority subscription service last month. And true to its promise, now the online retailer has finally launched the service for all those who are interested.

The new service will cost users Rs. 500 for 12 months starting from the date of subscription, and is set to arrive with a range of advantages such as free shipping, same day discounted delivery, priority customer service and still more.

Also, as promised, the company will be offering the new service for free to 75,000 randomly selected customers for a period of three months. For the record, the company has already started sending out emails to the winners of a 3-month free subscription to Flipkart First.

"As you already know, you are one of the 75,000 winners of a 3-month free subscription to Flipkart First. We are happy to inform that you can begin using the Flipkart First service immediately, valid for a three-month period between June 11, 2014 and Sept 10, 2014," the message in the emails being sent out to the winners reads.

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"We are the first in India to offer such a service. Members will be entitled to a host of exclusive benefits as well as priority service. They will always come first," said co-founder Binny Bansal.

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It is also important to note that this new yearly subscription service from Flipkart can be cancelled anytime during the term. Moreover, the refund amount will also be offered, depending on the period of subscription already made use of.