First time, you are going to witness a grand online shopping festival in India on December 12th. This grand event is being hosted by Google India and brings some of the best online stores and brands to the galore. As per the sources, this online festival would give Indian users access to attractive deals from popular e-tailers like inkfruit, 99 labels, Snapdeal, Tradus, Homeshop 18 and many more.
These deals would be across a wide range of shopping cart items including kitchen and home appliances, beauty care, books and stationary, travel accessories, footwear and electronic items. The festival is also bringing in another interesting item, which are jobs.
Google India seems to be inspired by the Cyber Monday even which is conducted in US following the Thanksgiving and Black Friday to encourage users to do a last time shopping before the holiday season. This has been a huge success and company sources are hoping to follow this success in the Indian version too.
Google India has been able to rope in almost all the top online brands and retailers to offer their deals in this festival. It would be a different kind of online shopping experience for users too as they have access to almost anything right in one place that too with attractive special discounts attached to it.
As you know online shopping is on the rise in India, which was even confirmed by a recent comScore study which indicated that Indian users spend 0.5% time more on online retail sites compared to last year. With the onset of coupon codes and cash on delivery systems, online shopping is taking a huge liking among the Indian consumers as there is less risk involved and there are many attractive offers too on display.
If this grand shopping festival turns out to be successful, this may lead to a new season of such shopping festivals in Indian internet world!!