Intel Corporation executives at CES 2013 outlined a plan to accelerate new mobile device experiences across the company's growing portfolio of smartphone, tablet and Ultrabook offerings.
The announcements included a new smartphone platform for emerging markets, details on a forthcoming 22nm quad-core SoC for tablets, and more personal and intuitive Ultrabook devices in innovative convertible designs were outlined by Mike Bell, vice president and general manager of the Mobile and Communications Group, and Kirk Skaugen, vice president and general manager of the PC Client Group at Intel.
Let take a look at all the highlights below:
Intel Next Generation Ultra Thin Laptops
The latest news at CES 2013 is regarding the announcement of innovative low-power chips from Intel. The company grabbed all attention during the show with their new convertible tablets and ultra thin laptops, rated as next generation gadgets. Intel introduced new energy-efficient processors that are meant especially for their upcoming tablets and laptops. Intel also promised users an improved battery life and impressive features including voice recognition with these soon to be arriving PCs.
There was a tremendous slump in sales of PCs with the entry of various trendy and efficient smartphones and tablets. Intel came up with energy rich chips, new generation ultrabooks and laptops to promote the notion that the PC industry is still vibrant. The news of hybrid devices from Intel which can be easily converted to tablets, stole the show at Las Vegas. The new chip is powered via the Ivy Bridge architecture which is rated as energy efficient as they consume lesser energy of just about 7 watts.
According to Intel, the inclusion of 3D cameras is the most interesting element of their future ultrabooks. Users can very well control their devices with the aid of facial recognition and gestures. Intel's official Skaugen mentioned in the show that users can expect even really impressive features like voice interaction when their upcoming ultrabooks hit the store.
Not only Intel but also other giants in the PC industry are giving out the maximum possible facilities with their upcoming PC gadgets to grab back their position in the technology world.
Intel, Lava Join Hands to introduce AtomZ2420 in the Markets
Intel introduced its new System on Chip Platform (SoC), Atom Z2420 for smartphones in the market. The platform along with a reference device was revealed which has a 3.5-inch screen, 1080p full HD video and a 5 mega-pixel camera. The camera is capable of shooting seven frames per second.
The new device, AtomZ2420, includes the power VRSGX540 GPU and the same came up with Samsung Galaxy S. It also has a 1.2 GHz single core processor powered by hyper threading technology. The newly introduced platform will enable low and mid-range smartphones to access web faster and perform various multimedia tasks.
When it comes to multimedia tasks, Intel has ensured that it contains everything one can imagine. It consists of a 1080p encoding and decoding feature with Intel wireless Display support. It runs on Android and supports most of the video codecs. AtomZ2420 can also run all the games and apps similar to Intel XOLO.
According to Intel, there are several things new about AtomZ2420. It has a better battery life, micro SD slots, dual SIM support and FM radio. The battery life performance of this new device is better enough to challenge rival platforms like Qualcomm S4 and ARM.
The smartphone market is craving for a powerful hardware and Intel banked on the opportunity. The platform is looked upon as a solution for value smartphones. The partners Lava, Safaricom and Acer are ready to use the powerful platform. AtomZ2420 devices are not likely to enter the markets sooner, because of the popularity of XOLO devices.
Intel Lexington Platform for Affordable Smartphones
Intel has announced a new platform named Lexington comprised of Atom Z2420 processor. The company claims that this platform can enable the companies to sell their smartphones at an affordable price. Hence, better performance along with cost effectiveness is expected from Lexington.
During an event held in Consumer Electronics Show at Las Vegas, Intel's mobile and communication group Vice President commented that Lava will soon announce a new Lexington platform based phone in India.
Intel has stated that Atom Z2420 processor will be incorporated on Lexington phones with 1.2 GHz speed. These phones will also support Hyper threading and 3G. PowerVR SGX 540 graphics chip. A 3.5-inch touchscreen is another feature expected with these devices. It is likely to come up with 5MP camera and two SIM slots as well.
The vice president himself promised that the new platform won't affect the entire smartphone experience a bit. According to him, Lava phones using this platform will be offered a price less than Rs 10, 000.
In the tablet and smartphone market Intel is behind other companies manufacturing ARM architecture based processors like Qualcomm. In an attempt to get back, it has launched Medfield phones the last year. Lava's Xolo X900 released in India belonged to this category. This phone received warm response from consumers while comparing with other smartphones in terms of technology.
The situation is not different in budget market also. Intel is facing tough competition from the handsets manufactured by Spice, Karbonn and Micromax. Dual-core processors from MediaTek are incorporated in most of these phones. In this scenario, Intel contemplated on designing a new platform with Lexington which can create waves in technology as well as increase market share.