Have plans of going on a vacation? Now you can book your bus tickets with no trouble at all. MakeMyTrip India Pvt Ltd has launched SMS-based bus ticket booking service. Now customers will be able to reserve bus tickets via SMS using their feature phones.
To use the service, customer will have to SMS @mbus to 9664896648. The company will then allow the customer to chose from different Bus operators based on the mentioned rout and date. Once the customer has confirmed the choice of operator, MakeMyTrip will send a form for filling in passenger details along with an other form to make payments using instant mobile money transfer (IMPS). Once the customer has provided the IMPS transaction details, it is then used for payment processing.
On successful completion of payment, another SMS will be sent, along with an e-mail. According to the company, SMS itself can work as e-ticket, for several operators.
"India is the largest market for mobile phones, with the growth in handsets sales and new mobile connections far outpacing the sales of desktops, notebooks and new internet connections. Mobile is the perfect channel for a travel company to provide real value and service to the customer. To ensure that non-smartphone users can also avail and experience the benefits of the mobile platform, we have developed this SMS-based service for bus ticket reservation," said Amit Somani, chief products officer at MakeMyTrip.
The company claims that the services will be applicable for over 1,300 operators and more than 12,000 routes across India including the inventory for Punjab Roadways, GSRTC, Goa and Bihar Road Transport Corporation and Himachal Pradesh Tourism Development Corporation.
"We targeted bus ticket reservation for this platform (mobile) since the ticket value is lower and most first-time users can confidently experiment with the channel. We believe that the future of e-commerce and travel buying experience is on the mobile and we will continue to build products with a mobile-first approach," added Somani.