Microsoft Reorganizes Company Structure To Cover Up Losses Via Innovation


Microsoft will be revamping it's business strategies in order to focus more on innovation with regard to it's devices and services. Reportedly the move comes after the fall in PC sales. The decline is often blamed on the negative response that the Windows Operating System has been receiving. However, according to an analysis by Gartner, there is more to it.

Microsoft Reorganizes Company Structure To Better Innovate


As Gizbot reported earlier, the rise in tablet sales has had huge impact on PC sales and one can get a feeling that unless something very new and innovative is introduced to Personal Computers this trend will begin to strengthen. On June11, Microsoft CEO Steve Ballmer sent a memo to the employees saying that the company will be realigned to push the innovation engine with greater speed, efficiency and capability.

Ballmer writes in the memo "It is also clear to me and our leadership that we must do an extraordinary job to succeed in this modern world. We have delivered many great products and had much success in market, but we all want more. That means better execution from product conceptualization and innovation right through to marketing and sales. It also means operational excellence in cloud services, datacenter operations, and manufacturing and supply chain that are essential in a devices and services world. To advance our strategy and execute more quickly, more efficiently, and with greater excellence we need to transform how we organize, how we plan and how we work."

Ballmer says that the Company will be fallowing a one company one strategy process. He says "Although we will deliver multiple devices and services to execute and monetize the strategy, the single core strategy will drive us to set shared goals for everything we do."

Fragmentation of their products and strategy has clearly not worked to well for Microsoft."We will reshape how we interact with our customers, developers and key innovation partners, delivering a more coherent message and family of product offerings", says Ballmer.


Microsoft looks to evolve to be better equipped to meet the demands of a fast paced world.

Ballmer say Across Microsoft, we are facing incredible new opportunities. As devices become further integrated into everyday life, we will have to create new and extraordinary experiences for our customers on these devices. We are going to focus on completely reinventing experiences like creating or viewing a creative document and what it means to communicate socially at home or in meetings at work.

"We are going to immerse people in deep entertainment experiences that let them have serious fun in ways so intense and delightful that they will blur the line between reality and fantasy. And as we develop these new experiences, we will also support our developers with the simplest ways to develop apps or cloud services and integrate with our products. We will help businesses that find themselves in a new world of ever-mounting information to manage that information through greater enterprise information assurance. We will make these high-value activities priorities in our strategy." He adds.

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