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For the first time in fourteen years, Nokia has stepped down from its position of being the largest selling brand in the cellphone market in favor of Samsung, in 2012. This was based on the research report by iHS iSuppli. Right from the first quarter, Samsung had overtaken Nokia in sales and the company continued on with its strong performance.
Since 1998, this is the first time that the cellphone giant does not take the top position since smartphone sales captured nearly half of the total sales in 2012.
Nokia had taken a back-seat when it came to the company's smartphone strategy while Samsung built itself a complete range of smartphones during this year.
Samsung had been estimated to consistently sell more than 50 million smartphones every quarter. The company pulled ahead of Apple with its plethora of smartphones in all categories, be it low, mid or even high-end phones that run on Android.
The report stated that around 29 percent of global shipments of cellphones were Samsung's while Nokia accounted for only 24 percent. Back in 2011, Nokia held a 30 percent figure while Samsung's shipments were only 24 percent.
The figure would have been even lower for Nokia had it not been for Nokia's Asha phones. Around 6.5 million Asha phones had been shipped in the last quarter. Apple took advantage of Nokia's drop to get 10 percent global shipments compared to last year's 7 percent. LG and ZTE finished after these three to be in the top 5 cellphone brands, in the year 2012.
Samsung led the smartphone space too with 28 percent market share with Apple lagging behind at 20 percent. Nokia, HTC and RIM are the other three brands in the top 5 players in the smartphone space.