Samsung had phenomenal success in 2012 and plans to extend it to the next year as well. The Korea Times reports that the company plans to outdo its shipping rate in 2012 and cross the half-a-million mark in the next year. The South Korean tech giant hopes to ship around 510 million handsets in 2013 to be exact.
At the same time the South Korean company today also confirmed that it has sold more than 10 million Galaxy devices in the Indian market since the launch of the first Galaxy device, 'Galaxy S', in June 2010.
"Innovative devices like the Samsung Galaxy S, Galaxy S2 and S3, Galaxy Note, Galaxy Note 2 and Galaxy Y have caught the imagination of customers and helped us democratise the smartphone experience in the Indian market," Samsung V-P (Mobile) Asim Warsi told PTI.
Though the company declined to comment on individual contribution of a particular device, Galaxy Y series, Note series and S3 together contributed more than 50 per cent of the sales.
"Through our series of consistent Smartphone launches, Samsung has fueled the growth of the smartphone market in India and has been a category leader since last year.
Globally, Samsung had shipped around 420 million devices in the year 2012 and the company hopes to make a 20% jump in the number of devices shipped in 2013. The earlier report cited anonymous sources at Samsung and allied suppliers stating that, of all the units to be shipped next year, around 390 million would be smartphones with the rest being feature phones.
Samsung also plans to roll out more handsets based on Microsoft's Windows 8. An executive at Samsung has revealed that there is a high demand from users for LTE devices also. So, users can expect devices on these lines too.
Samsung has overtaken Nokia as the top mobile phone brand in the world in 2013. A market research report from IHS revealed that Samsung held 29% of the cell phone market, removing Nokia from the top spot. Nokia held only 24% of the market share. The fiery sales of Samsung in 2012 were mainly due to the sales of the flagship device of the company, Galaxy S3, which put up a good fight against Apple's iPhone. In spite of the patent wars that Samsung has been involved in, the company garnered huge success in its markets with its Galaxy phones and tablets.
The company is expected to bring out Galaxy S4 and Galaxy Note 3 next year featuring flexible displays. The smartphone is expected to provide Samsung an edge over its competitors.