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Just when Vodafone announced the price slash on its 2G data rates in India by 80 %, following the same strategy, other leading telecom operator of the nation, Airtel has also confirmed to bring price slash on it's data usage charges by 90% in Punjab and Haryana circles.
Indian Telecos seem to be looking for internet penetration via mobile in rural and semi-urban regions of the country. These regions are widely untapped and should be great prospects for revenues. Price slash is one way staying ahead of the competition.
Vodafone announced that it will be cutting 2G data rates from 10 paisa per 10 KB to 2 paisa per 10 KB. The new price revision is currently applicable in Karnataka, UP West and Madhya Pradesh and Chhattisgarh circles and will eventually be rolled out to the rest of the country. The new rate is applicable for all prepaid and postpaid customers using the Vodafone's 2G network on a Pay-as-you-Go basis.
Airtel said that the Volume Based Charges (VBC) on its recharge vouchers for 2G data usage of three denominations have been reduced to 1 paisa per 10 KB. The recharge vouchers of Rs 22, Rs 25 and Rs 125 carry a free download limit of 125 MB for five days, 150 MB for seven days and 1 GB for 28 days, respectively. Once the download limit is crossed, users will be charged 1 paisa per 10 KB rather then 10 paisa per 10 KB, like before.
Previously, Aircel also launched Pocket Internet pack for Rs 24, to increase internet adaptation among people who barley use the web. The plan offered customers internet access with 100 MB data limit and a validity of 30 days. Once the the limit is crossed, date rates of 1 paisa per 10 kB will be applicable, within the validity period.