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India largest telecom operator Bharti Airtel has rolled out 'Airtel TV Free Hit' an in-app quiz based game where users have to answer a set of interesting questions related to the ongoing T20 action.
The 'Airtel TV Free Hit' gaming experience will be available to users in two formats - Airtel TV Free Hit non-Live that can be played every day before the T20 match at 7:30 pm and a LIVE version that can be played during the telecast of the match.
In fact, users can win daily cash prizes from a total kitty of over Rs. 2 crores, Airtel said.
Sameer Batra, CEO - Content, and Apps, Bharti Airtel: "The idea behind these contests is to gamify the whole cricketing experience for our users while making it highly engaging. With this new, intuitive platform, we are offering everyone the chance to be a winner during this ongoing T-20 extravaganza. We invite our users to participate in this exciting contest and make their experience more rewarding."
To get started, users need to upgrade to the latest version of Airtel TV app on their smartphones and register themselves. Airtel TV FREE Hit is available to Android users right now.
"To play the game, users should log into the Airtel TV app at 7:30 pm sharp daily, prior to the match. The digital anchor will bounce off 11 interesting question about the ongoing T20 matches. Users who get all 11 questions correct will share the winning amount," Airtel said.
This game will also offer the option of 'life' which is active during the course of IPL T20 matches and will help users evade elimination. Users are also granted extended 'lives' upon watching an existing game till the end and can be utilized for the next/upcoming match as well, it added.
Airtel TV Free Hit is a non-live version which gets activated at the beginning of every T20 match and has been designed for the sit-at-home cricket lovers.
Users have to correctly analyze the match outcome to win. Users will be awarded runs for each correct answer and the ones reaching the targets (set at the beginning of the game) and will share the winning amount at the end of the match daily.
Winners of both the contests will be notified via app notification. The quiz will run for the duration of the ongoing IPL tournament.