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With an aim to expand its TV app's offering, India largest telecom operator Bharti Airtel on Monday announced its strategic partnership with Hotstar to bring exciting digital content.
With the new partnership, Airtel TV now has access to one of the largest and most exciting digital content portfolios in India, with 350 plus LIVE TV channels and close to 10,000 popular movies and shows from India and abroad. Airtel has forged partnerships with all leading broadcasters and production houses to bring the best of content on a single platform and offer a compelling experience to customers.
Sameer Batra, CEO - Wynk said, "We are delighted to have Hotstar onboard as a long-term partner in our endeavor to build a world-class digital content ecosystem. Their rich content library will add immense value to our content play and add to the user experience. Airtel TV's new version has received an extremely positive response from users and we will continue to bring exciting content and in-app innovations to delight them."
The Hotstar catalogue that is available to Airtel TV users includes movies and shows even in regional languages such as Kannada, Malayalam, Marathi, Tamil, and Telugu. Hotstar, that is the largest premium streaming platform in India, holds over 100,000 hours of drama and movies, and coverage of all the major international sporting events in its portfolio.
Ajit Mohan, CEO - Hotstar, added, 'Airtel has among the widest consumer footprints in India and with our expansive content library, comprising rich programming that can cater across age groups, geographies, and interests, there are natural synergies and we are very excited about this partnership.'
The offer is valid only till June 2018 and opens for both Airtel prepaid and postpaid users. To get started, Airtel customers should download the latest version of the Airtel TV app.
The hotstars content library consists of over 100,000 hours of content, in 9 languages comprising live sports and the best of Indian cinema and TV shows from channels across the Star network will now be available to all Airtel customers for free through the Airtel TV app. This will include shows from 22 channels and over 3000 movies and shows.