India's largest telecom operator Bharti Airtel is now offering 30 GB data free to all 2G/3G users when they upgrade to a 4G smartphone under its 'Mera Pehla Smartphone' programme.
The company is also giving free 1 GB data every day for 30 days over and above any pack they charge with, while postpaid customers will get 30 GB data (with rollover) in their first bill cycle over and above their plan benefits.
"While 4G smartphones are fast becoming the norm, for millions of customers with feature phones/3G devices the upgrade to a 4G smartphone is a big decision and a long-term investment. This is one of the largest customer rewarding programs & with this initiative, our customers shall get an opportunity to experience the online world at 4G speeds and fully unlock the potential of their smartphones. We believe this will help millions of our customers to fulfill their aspiration of owning a 4G smartphone by making the transition more rewarding," Vani Venkatesh, CMO, Bharti Airtel said.
Airtel says that this programme is part of the company's Airtel's Mera Pehla Smartphone initiative, under which the telco is partnering with various mobile handset brands to create an ecosystem of affordable 4G smartphones.
The telco has already tied up with Samsung, Intex, Karbonn, Lava, Celkon, Motorola, Lenovo, Nokia, Itel, Zen, Karbonn, and Lephone.
The company has also announced its tie-up with Google to bring low-cost smartphones powered by Android Oreo (Go edition).
These smartphones will come pre-loaded with compatible apps, including MyAirtel App, Airtel TV, and Wynk Music, to ensure a seamless online/app experience for users.
Under the program. All these smartphones come with exciting cash back benefits and special bundled plans with data and unlimited calling.
Customers can check the eligibility and claim the free data benefits by calling the toll free number 51111 or on My Airtel App.
The 30 GB FREE data benefit will be provisioned within 24 hours of making the claim. For more information, customers can visit the website airtel.in/4gupgrade.
In line with this initiative, Airtel also rolled out an integrated brand campaign that will run across digital and TV.
In a recent past, Airtel has rolled out a new cashback program, under which it's offering Rs 2,000 cash back on select 4G handsets from brands such as Nokia and this offer was introduced to go against Reliance JioFootball cashback offer.