Idea Cellular launches ‘Seamless Recharge’ feature

India's third largest telecom operator Idea Cellular has launched a new 'Seamless Recharge', which takes the recharge experience for customers to a whole new level.

The telco said that it is the first Indian telecom operator to implement such feature.

Sunil Tolani, Digital Head, Idea Cellular, "We realized that through this customer-centric innovation we can make the recharge experience of our consumers quicker and simpler. Idea customers can now recharge seamlessly with the recommended MRP directly from the message sent by us. This innovation is an Industry first".

Idea customers will get notifications of the special offers and recharge values through My Idea application and SMSes every day.

Starting today, these notifications will have links and customers need to just click on the link, which takes to the payment platform directly and completes the transaction.

Meanwhile, the company has recently launched Cashback offer worth Rs 3,300 for its customers who recharge using various online and digital platforms.

On all Unlimited plan recharges of Rs. 398 and above, done through an online channel, Idea customers will get eight discount vouchers of Rs. 50 each.

These discount vouchers can be redeemed by customers on subsequent recharges of Rs. 300 and above over a period of 1 year. Customers will also receive five shopping coupons worth Rs. 2700 which can be used at the partner stores or website on a range of brands and if the recharge is done through My Idea App or Idea Website, customers can also avail the wallet cashback offer up to Rs. 200.

Idea said that, the Rs. 398 recharge offers unlimited voice calls including Local, STD and National Roaming, 1 GB data per day, and 100 SMS daily, for a period of 70 days.