Telecom major Idea Cellular is considering a hike in data charges as it seeks to improve its margins hit by competitive pricing, sources said.
While a spokesperson did not reply to repeated queries in this regard, the company sources said there are plans to increase the price points for data in the next few weeks but the hike will vary from market to market and would depend on competition.
The company will continue to remain competitive in the circles it operate, they added. For example, price of 1GB data for 30 days in Kolkata is Rs 123 under a special scheme and this can be revised upward to around Rs 150, sources said.
Idea continues to expand and strengthen its network and it recently announced its own 3G services in Kolkata on 2100 MHz spectrum band, which was acquired through auction earlier this year.