Idea Cellular partners with Panasonic for P100

India's third largest telecom operator Idea Cellular has partnered with Panasonic on its latest 4G smartphone - P100 and with a cashback of Rs. 1,500 on P100, customers will get the device for an effective price which is over 25 percent lower than the MRP.

"Idea Cellular strongly believes in affordability and quality of services to customers. With this collaboration, our endeavour is to enhance customer experience through the unique combination of Idea's high-speed 4G network and superior quality smartphone from Panasonic. We are committed to working towards increasing penetration of Idea 4G in India and provide seamless services to our customers along with offering affordable 4G smartphones through strategic partnerships and bundled offers", said Sashi Shankar, Chief Marketing Officer, Idea Cellular.

Under this partnership Idea, customers will get a cashback of Rs. 300 after the first 12 months of use, and Rs. 1,200 after the next 12 months, on the purchase of the latest Panasonic P100 which is priced at Rs. 5,299 for 1GB RAM variant and Rs. 5,999 for 2GB RAM. With the cashback of Rs. 1,500, the effective price of the 4G device will be Rs. 3,799 and Rs. 4,499, respectively and to avail this special offer, users need to do a cumulative recharge of Rs. 2,500 during the first 12 months and the same amount during the next 12 months period. Idea customers need to recharge with a minimum of Rs. 199 or above, each month, to be eligible for the cashback. This special recharge of Rs 199 is inclusive of unlimited calls across all networks, 28 GB data (1GB/day), 100 SMS/ Day, free roaming (outgoing and incoming) and a validity of 28 days.

Pankaj Rana, Business Head - Mobility Division, Panasonic India, said, "We believe that this offer with a pocket friendly smartphone like P100 will not only fulfill the needs of the customer but will also be a delight to them as it is a device that is targeted towards millennials who look for a smartphone which is a one-stop solution for their daily needs."

P100 smartphone comes with a 5-inch HD display, 8 MP rear camera, and 5 MP front camera. The phone is powered by a 2200 mAh lithium-ion battery and a MediaTek MTK 6737 Quad-core Processor. The smartphone is equipped with Android- Nougat and is also integrated with the fingerprint sensor feature. Both the phones have a brand warranty of 1 year available for Mobile and 6 months for accessories.

Interaction with Gaurav Ghavri, Product Head (Panasonic India)

The Panasonic P100 is already available on Flipkart and will be sold through offline channels starting 20th February 2018.