According to the new study by research firm Velocity MR, with frenzied competition in the telecom industry, Jio is still struggling to increase their customer market share in the postpaid section ever since their free launch offer last year.
The study reveals that other networks like Vodafone enjoy a much larger percentage of their subscribers being postpaid subscribers in the country, followed by BSNL, Airtel, Idea, Aircel, Docomo, and Jio.
Jio's free offer stayed for a year before they announced their monthly plans. As a result, the customers are still purchasing a new dual Sim phone to continue using their Jio connection; in fact, 2/3 of the respondents purchased a dual Sim phone. This would have definitely helped drive sales of dual Sim handsets.
The study was conducted among 2000 + respondents to understand user sentiment and their views about Reliance Jio and other players in this volatile market segment.
The study was conducted across the cities of Delhi, Mumbai, Bangalore, Kolkata, Hyderabad, Pune Ahmadabad and Kochi through an online Panel Poll of respondents in the age group of 18 to 45 with a male to a female split of 70:30.
Jasal Shah, Managing Director & CEO of Velocity MR, "We at Velocity MR felt that it has now been a year since Reliance announced Jio and their free network services which shook-up the telecom industry and forced the rivals to consolidate to take on the freebies offered by Jio."
Shah said that However, after conducting the survey, it has been noticed that Jio should increase their customers' loyalty in their postpaid section to survive in the market with the other big players."
Jio's free offer stayed for a year before they announced their monthly plans. As a result, the customers are still purchasing a new dual SIM phone to continue using their Jio connection; in fact, two of the three respondents purchased a dual SIM phone. This would have definitely helped drive sales of dual SIM handsets.