According to the new study by True Balance, balance management app, mobile data usage is gaining healthy momentum in India due to competitive and unlimited data tariff plans being offered by various telecom operators.
Data usage is increasing not only amongst unlimited data plan users but also among normal data pack users, including the low-income users, True Balance said.
Speaking of the new data analysis report, Charlie Lee, CEO, True Balance said "India's data usage through smartphones is rapidly increasing. Although originally the data usage was high only in urban areas, in the future it will spread to rural and to the low-income bracket, making data usage universal."
The analysis shows that the average daily data consumption among normal pack users was 90MB in March 2017. This increased 17 percent to 105 MB in April and further increased 11 percent to 117 MB in May.
It reached a record high of 136 MB in July and further increased to 180MB in August; double of what it was in March.
This increase is seen because of Indian mobile carriers expanding their sales by offering '1GB each day packs'. Moreover, sales of unlimited data packs from mobile carriers other than Jio has increased more than 10 times and has consecutively increased in the last 6 months, reaching a monthly increase rate of 167 percent, True Balance added.