Reliance Jio join hands with video streaming service ALTBalaji

After announcing a renewal of its partnership with Eros International, Mukesh Ambani owned Reliance Jio has now joined hands with Mumbai-based video streaming service ALTBalaji to offer available its original content on Jio Cinema and JIO TV.

ALTBalaji currently offers 14 original shows in different languages across various genres such as romance, mystery, drama, and comedy.

Nachiket Pantvaidya, Group COO, and CEO of ALTBalaji said, "our content caters to the Indian language mass audience and is targeted at 18-45 years demographic. The early response to our content has been good and now we wish to be available in all environments where audiences exist and consume videos. We believe that our association with the Jio platforms will help us reach their consumers and let them enjoy the content we are proud to present. Our offerings have a very good fit with the Jio digital life eco-system."

The digital platform has two regional original shows in its portfolio - Maya Thirrai, which the company claims is the first original series targeting only web audiences in the Tamil language, and Dhimaner Dinkaal, a Bengali series.

It also offers shows for children and stand-up comedy videos in Marathi, Punjabi, and Gujarati.

To recall Bharti Airtel ("Airtel"), India's largest telecommunications services provider announced its partnership with Amazon India ("Amazon") under which postpaid customers with an Infinity plan of Rs.499 or above will get a one year Amazon Prime membership, worth Rs.999 and includes unlimited access to Amazon Prime Video, as part of their plan benefits (at no additional cost).

Customers can watch and enjoy Amazon Prime Video and have access to over 11 million Prime-eligible products, early & exclusive deals, special discounts and more, while shopping on Amazon.in-all as part of the Prime membership provided with their postpaid plan. The offer for one year of Amazon Prime is activated exclusively through the Airtel TV app. Access to Prime Video is available after downloading the Prime Video app on supported devices to begin streaming a broad selection of the latest and exclusive movies, TV shows, stand-up comedies, kids' programming and Amazon Prime Originals.