Fitbit, the company known for its fitness wearable has created a fitness watch. This time, the focus is on style.
At the CES 2016, Fitbit introduced the Blaze, a $200 fitness watch which features a colorful touchscreen. The Fitbit also has a collection of stylish leather and stainless steel bands. The Fitbt Blaze allows to answer phone calls, check text messages and check calendar notifications.
Fitbit is a market leader in the wearable section. Fitbit outsold Apple watch last year. Fitbit is important and has a tremendous 88% market share of the health and wearbale market. Fitbit has been tremendous success and sold more than 30 million devices worldwide.
The Fitbit Blaze is all about fitness monitoring minus all the distractions. The Blaze does not have a GPS, and will have to be paired with a smartphone if one wants to jog or hike yet wanting to track the route.
The Blaze comes with a smart notifications, a sleep tracker, a silent alarm and five days of battery life. The Wrist bands that come with the Fitbit also make for a fashion statement as there is also a heavy focus on fashion when it comes to the Fitbit Blaze. Also options for more straps on the Fitbit will give more options
Fitbit also says that it is working on an a design to make the watches more appealing to women. As for a new Fitbit watch, the company is developing something trendy. While the Fitbit Blaze draws a bit from the Apple Watch, it has its own elements and yes the Fitbit Blaze is a watch that remains focused on Fitness.