Fitbit unveiled its new Fitbit Alta activity tracker, which the company says it can be personalized to fit your style. The Fitbit will be available starting March on Amazon India as well as physical retail stores for Rs. 12,999.
The Fitbit Alta is sleek and comes with several personalization options, giving it the most fashion-conscious tracker in its lineup. Users will be able to mix and match the tracker with different bands. The Fitbit Alta will be available in Black, Blue, Teal, and Plum bands variants along with a satin finish and Silver stainless steel tracker.
The Classic fitness band accessories in Black, Blue, Teal, and Plum colours are available at Rs. 2,999, while Luxe soft and premium hide leather bands in Graphite, Camel and Blush Pink colours can be bought at Rs. 5,999.
"Fitbit Alta will turn heads as our most fashionable device yet. The attractive, versatile design of this new fitness tracker fits seamlessly into daily life - from the gym to the office to a night out," said James Park, CEO and Co-Founder of Fitbit.
"Alta features the everyday tracking Fitbit is known for, along with innovative and purpose-built features that push users to do more. Paired with our large, engaged global social community, Alta is an exciting product for everyday users who are looking for a simple way to stay motivated and connected, that also fits with their personal style," James Park added.
Besides tracking the wearer's all-day activity, exercise, and sleep, also includes features such as Reminders to Move, nudging to stay active, notification alerts, and more.