Reboot Systems, has entered into the refurbished fitness technology products segment with the launch of the Jawbone UP24 at its Experience Centres and Zones spread across 12 states in India. The fitness tracker bands will be available for a special introductory price of INR 3,999 till Christmas at the Reboot Experience Centres & Zones. Apart from the company's retail network, the fitness tracking device will also be available on Reboot's online store 'therebootstore.com'. The price of the product on the online store is INR 4,399.
With the kind of sedentary lifestyle that most of us live these days, a fitness tracker becomes a highly effective means of getting an insight into one's habits and modify them for a healthier lifestyle.
Reboot's product lines have so far included PCs (desktops and laptops), PC peripherals and mobility devices. In the mobility device line, only IPhones and IPads were available till date but Reboot is now introducing refurbished Microsoft Surface Tablets (32GB) at a special Christmas offer price of INR 11,999.
Gurgaon-based Reboot started operations in November 2012 and has since then grown at the rate of 300% annually. This Microsoft registered refurbished currently has 20 Experience Centers and Zones across 12 states and plans to have a nationwide presence with over 250 Centers by March 2017 apart from the entire e-commerce ecosystem.
"Refurbishment is a globally recognized phenomenon but is at a nascent stage in India. Being the country's largest player in the technology refurbishment space, we are taking several measures to reach out to the consumers and instill confidence in them about buying refurbished products. Along with a strenuous 16 point check that all our products go through during the refurbishment process so as to make them cosmetically and functionally as good as new, we also give a national replaceable warranty of up to one year on our products." said Mr. Rahul Chowdhury, Co-founder, Reboot.